I wrote all sorts of marketing emails for Flywheel Sports, and became a MailChimp wiz in the process.
Capitalizing on recent political events can be risky, but it paid off bigly for this digital campaign. The rest of the marketing team and I jumped on Bannon's dismissal, cranking out these ads over beers on a Friday to make the most successful campaign in Canary history.
React quickly to breaking news cycle while trying something new for Canary.
Canary's most successful social & digital campaign ever.
1.9M impressions across Facebook and Twitter
+25% conversion rate
I oversaw copy and creative direction for the first FLY Anywhere bike and accessories manuals.
Short video I wrote to guide users through the set up and installation process for Canary Flex.
I oversaw copy and creative direction for all digital manuals and instructional packaging inserts for Canary, Canary Flex, and accessories.
Marketing emails, transactional emails, customer lifecycle emails — I wrote them all.