360 CAMPAIGN
Every moment that matters.
One advertising platform.
Connected TV, digital out-of-home, streaming audio, display. Successful omnichannel campaigns connect the strengths of each advertising channel to deliver a cohesive experience across the entire customer journey. And when you connect all your channels on a single platform like The Trade Desk, you’re able to make every ad opportunity count.
Creative
TV/video, out-of-home, web, audio, search, email
My role
Concept Development
Scripts & Copy
Production
Post-production
I took point on all copy for this 360 campaign from start to finish — working collaboratively with art, production, and our research and insights team to distill 100 pages of intense scientific research into an emotional and effective creative hook.
Digital out-of-home
During Advertising Week New York, we strategically targeted attendees near the venue, official hotel partners, and anywhere in between ad pros might be.
Interactive Web
The campaign drove to an interactive experience that distilled the report’s key points into an engaging microsite that became the top reference for “omnichannel” on Google Gemini.
Case study
We distilled 100 pages of internal research into a punchy 360 ad campaign to promote our findings, using the data to inform creative and deliver big results.
By the numbers*
156 million impressions
59 million completed video views
45% higher VCR than benchmark
48% more year-over-year platform spend on audio ads
*NAMER and EMEA. Campaign has since been extended to APAC.